makely
Let’s chatAli Dalton, founder of Makely
$13M+ in business value · 50M+ users impacted 🚀

Product, brand & web design proven to increase revenue

We help funded B2B & B2C startups turn more of their traffic into signups, trials and paying customers.

Reviewed on Clutch - 5.0 rating
Book Discovery CallAli Dalton, founder of Makely Our Services
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Founded by:
Ali Dalton
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Trusted by startups & global brands
Zopa Bank
Sky
British Gas
Mercedes-Benz
Paymentology
NatWest
News UK
Citi
Zensar
bp
Virgin Media
Mitsubishi Motors
Boston Consulting Group
+50 more
The problem

Most funded startups have the same issue

Your traffic is growing but revenue isn't following

Something between landing and paying isn't working - and it's not the product.

You look too similar to every other startup out there

Same layout, same colours, same copy. Investors and users move on before giving you a second look.

Your product doesn't yet signal the quality of what's behind it

First impressions are costing you trust before anyone sees what you can actually do.

What we do

Services built around revenue, for every stage of your product

From early concept to launch-ready - every service is designed to move the needle on revenue and growth, not just make things look better.

Product Design (UX &UI)

Most popular

End-to-end product design that puts the user experience first - from early wireframes to polished, build-ready interfaces that convert.

MVP build

Test your idea before you build it. Validate with real users, impress investors, and hand off to devs - all before committing dev budget.

Landing Pages

High-traffic pages that don't convert are silent revenue leaks. We build pages designed to turn visitors into signups.

Branding & Identity

First impressions decide whether users trust you. Visual identity that signals credibility before they read a word.

Framer & Webflow Dev

Fast, polished websites built without the dev dependency - live in weeks not months.

Our work

Work that fixed real problems

Real projects for funded startups and global brands - every one started with a revenue or growth challenge.

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Virgin Media TV upgrades and basket
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Sky
Citi
NatWest
Mercedes-Benz
Trusted by 50+ founders & businesses
Reviewed on Clutch - 5.0 rating
50+

Projects shipped for startups and global brands

50M+

Users impacted through products we’ve designed

$13M+

In confirmed business value

HOW WE'RE DIFFERENT

Design that moves the needle

Real results across conversion, revenue, differentiation and fundraising - from a team that's done it at startups and global enterprises alike.

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Testimonials

What founders say

“We were three months behind on product features and losing customers to better designed competitors. Ali cleared our design backlog in 90 days - first sprint delivered in two weeks. Customer feedback jumped and we avoided a $60k full-time hire.”

Michael Ruocco
Michael Ruocco
Founder, MoodFlo
$60k hire avoided · 90 days

“They quickly grasped our requirements for our landing page and turned it into a polished, user friendly site that exceeded our expectations.”

Marcus Lee
Marcus Lee
Founder & CEO, SaaS startup
Landing page

“Ali brought rigour to a complex problem - facilitating user testing in South Africa and co-designing an onboarding journey that drove early signups. A successful pilot at 12 sites, 20+ customers in week one, and the project featured in the New York Times.”

Mo Baghdadi
Founder, Playserious
12 sites · NYT featured

“We used Makely for app concept work for a sales pitch. They delivered designs that look amazing while solving real user problems. Highly recommended.”

Sophie Caldwell
Sophie Caldwell
Co-Founder & COO, Early-stage tech startup
App concept design

“We were three months behind on product features and losing customers to better designed competitors. Ali cleared our design backlog in 90 days - first sprint delivered in two weeks. Customer feedback jumped and we avoided a $60k full-time hire.”

Michael Ruocco
Michael Ruocco
Founder, MoodFlo
$60k hire avoided · 90 days

“They quickly grasped our requirements for our landing page and turned it into a polished, user friendly site that exceeded our expectations.”

Marcus Lee
Marcus Lee
Founder & CEO, SaaS startup
Landing page

“Ali brought rigour to a complex problem - facilitating user testing in South Africa and co-designing an onboarding journey that drove early signups. A successful pilot at 12 sites, 20+ customers in week one, and the project featured in the New York Times.”

Mo Baghdadi
Founder, Playserious
12 sites · NYT featured

“We used Makely for app concept work for a sales pitch. They delivered designs that look amazing while solving real user problems. Highly recommended.”

Sophie Caldwell
Sophie Caldwell
Co-Founder & COO, Early-stage tech startup
App concept design
Get started

Ready to get more from your product?

$13M+ in confirmed business value delivered across Sky, Virgin Media, NatWest and Citibank. Book a call and we'll show you exactly where you're leaving revenue on the table.

Book Discovery CallAli Dalton, founder of Makely
Michael Ruocco

“Ali cleared our design backlog in 90 days…”

Michael Ruocco
Founder, MoodFlo
5.0 on Clutch
Verified client reviews
Sky
NatWest
Citi
Mercedes-Benz
50+ founders
And global brands
Our process

How we work together

Straightforward from start to finish - no fluff, just clear steps

Ali Dalton
Step 01

Book a 30-minute discovery call

We'll discuss your product, your biggest challenges, and what you're trying to achieve. No sales pitch - just an honest conversation to see if we're the right fit.

Step 02

We design, iterate and build

We work on one focused workstream at a time - designing and refining until it's right. Regular updates via Slack, designs delivered within 48-72 hours.

Step 03

Your product converts

You end up with a product that converts better, looks the part and grows with confidence - built to the same standard as products used by 50 million people.

A note from the founder

Hey, I'm Ali.

I've spent the last 10+ years designing digital products for companies like Mercedes-Benz, Citi, Sky, Virgin Media and NatWest, with work used by more than 50 million people.

The bit I've always enjoyed most is taking something complicated and making it feel simple.

That's why I started Makely: to bring the same level of product thinking I've developed working with large organisations to ambitious startups, without the layers and enterprise timelines.

Ali Dalton
Founder, Makely
10+
YEARS EXPERIENCE
$13M+ In business value
50M+ Users reached
Ali Dalton
FAQs

Your questions, answered

Get quick answers to the most common questions about our services.

Contact us

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LET'S CHAT

Book a 30-minute discovery call

Trusted by startups and global brands across fintech, energy, media and SaaS. We'll review your goals and outline the best next steps for your product.

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Sky
Citi
NatWest
Mercedes-Benz
Trusted by 50+ founders & businesses
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